Social media numbers are humongous and continue to grow by the day. Right now, 3.5 billion people around the world use social media – that’s a whopping 45% of the population who, on average, spend over two hours a day browsing and interacting on the platforms.
Need we say any more about how important social media is to your brand?
Love it or loathe it, the numbers speak for themselves, and neglecting social media from your marketing efforts is a crazy idea.
Social media opens up a two-way dialogue between your brand and target audience, allowing you to connect with current customers, reach new audiences, and grow brand awareness.
Whether it be through Facebook, Twitter, Instagram, LinkedIn, Pinterest, or YouTube, your brand has to produce relevant, exciting content to grab attention and stand out from the wave of other brands battling for attention.
Knowing how to do it is the tricky part.
Our social media agency specialists are experts in creating a compelling story that connects with your brand’s audience.
We take the time to understand your market and their motives and to develop a watertight plan that informs, engages, and converts.
With warp speed growth, every business needs to utilize social media properly. Not because it’s the modern way, but because your target audience is there waiting for you to connect with them.
That being said, jumping onboard every social media platform is rarely the way to go – nor is it our style.
Just because it might be the most prominent social platform, it doesn’t necessarily make it the best option to reach your brand’s target audience. Pinterest, for example, has far more female than male users.
Rank Media’s focus is about creating a strong presence on the networks that matter the most to your brand – the same goes for whether you want to increase your following, establish brand awareness, or generate traffic to your website.
As an experienced social media agency, we have complete knowledge of how to best optimize social media channels to achieve objectives.
A one-size-fits-all approach to social media doesn’t exist. That’s why we work to understand your business inside-out so to create a bespoke plan that aligns with your goals.
Using our knowledge of social media that spans many industries and the various software at our disposal, we’re able to give you an accurate insight into the position of your brand right now and where you could be with Rank Media.
Social media is comprised of many different areas, each of which plays a part in the overall success. We are proud to say our social media agency provides a complete end-to-end approach, from creating a strategy with competitor research and persona creation through to engaging content creation and reporting.
Just like any important journey, the first step in developing a social media strategy is to understand where exactly it is that you want to go.
The more our social media agency knows about your company and your vision, the more effective the campaign will be. Do you want to raise brand awareness? Increase traffic to your website? Build customer loyalty?
Once we uncover the goals behind your vision, our social media specialists develop a social media strategy that includes objectives, target audience, brand voice, content strategy, and measurement plan.
By taking an impartial look at your current social performance, we can identify areas that could benefit from a targeted social strategy and execute it in our own unique way.
You can leave it to our social media team to manage the entire process. From creating content, scheduling posts, monitoring performance, engaging with followers, all the way to reporting with recommendations.
With a comprehensive strategy in place, it’s down to business for our content creators and writers who develop unique content that fits your brand.
Our social media team has access to photography/videography, design software, as well as strong messaging skills that combine to develop engaging content for your audience.
We love to get creative with your brand. After all, your social media activity should go the extra mile to hit the mark with your audience. The monthly social media schedules we create for your brand are filled with messaging that tells your story and engages and attracts.
For quality assurance, you will be able to review the content calendar before anything goes live.
Paid and organic social media are both integral to developing a complete social media strategy, whatever your objective or industry.
Because of the number of users they represent, social media networks house endless amounts of data. Facebook, Instagram, Twitter, LinkedIn, and Pinterest represent a broad range of ages, interests, and demographics, giving way to highly targeted campaigns that reach the people and locations that matter most to your business.
The challenge for businesses like yours is understanding which networks to use, what to spend, and how to best reach your audience efficiently. That’s where the social media specialists at Rank Media come in to help.
We understand the best practices on social media platforms, such as Facebook Advertising, and tailor paid social campaigns to your objectives – driving results for customers.
Social listening involves monitoring and responding to your brand mentions but also exploring the conversations happening in your industry as a whole.
Real people are talking about your brand, products, and industry right now. Don’t you want to hear what they’ve got to say?
It could be anything from a customer saying how much they love your product to potential customers talking about flaws in a competitor’s product/service. By not monitoring these mentions, your brand is missing an opportunity to connect with the audience and improve brand awareness.
Our social media agency uses social listening to generate topical campaigns, improve messaging, outpace the competition, and build an even stronger connection with your audience.
We utilize real-time monitoring to ensure you’re staying on top of your brand across social.
Reporting is a crucial element of all our marketing services, and social media is no different. Look at precisley what’s being achieved with your comprehensive monthly report filled with all the relevant information.
Not only are the reports useful for you, but the insightful findings also allow us to review and modify strategy. Our continuous monitoring of all campaigns makes sure we best optimize your end result.