Media Buying & Advertising (PPC) Agency in Montreal | Rank Media

Pay-Per-Click Advertising to Fuel Your Growth

Pay-Per-Click Advertising to Fuel Your Growth

Good PPC advertising quite literally pays off, and we’re here to create a robust strategy for your business.

Starting a PPC campaign is easy, but making it work is the tricky part.

Improving results, driving down costs, and reaching the full potential from a pay per click (PPC) campaign all require years of experience.

If you’re not diligent, a PPC campaign can soon become a black hole absorbing your marketing budget. But when you work alongside Rank Media, you have access to an experienced team that’s able to squeeze clicks and profit out of your PPC campaign.

We analyze all opportunities to devise the ideal mix of search, display, social, and other PPC options that will raise your bottom line and hit key performance indicators.

We help you get creative and develop a paid media strategy that goes beyond out-dated banner ads. Our team of PPC agency experts build, fix, and optimize paid campaigns to ensure your business is thriving in an increasingly competitive landscape.

While we are a fully Google certified PPC agency, our pay-per-click expertise doesn’t stop with Google Ads. Our service covers paid search, social media advertising, retargeting and remarketing, video advertising, and display advertising.

Regardless of the platform, all of our PPC activity is carefully planned, implemented, monitored, and optimized to ensure it returns value and delivers on objectives.

Power of PPC Advertising Services for Your Business

The effectiveness of organic reach is being compromised. Consider Facebook for a moment; the organic reach of business pages on the social network is plummeting and only continuing to drop. Why? Because Facebook is a business, looking to maximize their returns.

Google is another example of the limitations of organic reach. With the removal of right-hand side ads and the inclusion of up to four paid ads appearing at the top of search listings, competition between paid and organic has heightened.

Our expert PPC team is here to make sure you come out on the winning end.

Although organic reach was once extremely effective, it’s is now limited when used on its own. A digital marketing strategy is best when utilizing the qualities of both organic and paid search.

Our PPC Management Services

Here at Rank, we buy media of all kinds and help you effectively leverage your search platforms such as Google Ads, Microsoft Ads, Facebook, Instagram, and YouTube, to name a few.

At the start of any new campaign, our PPC agency carries out in-depth research to understand your current position and that of your competitors. From here, we develop a tailored strategy that addresses your target market and unique objectives. Accounts are created, and following the launch of your campaign, we closely monitor progress from the start.

We frequently review campaigns to measure success, identify opportunities, and ensure your campaign consistently delivers results. This thorough process makes us one of the best PPC agencies.

Paid Search Marketing

When we need information, we all go to search engines. That’s why search networks are the primary destination for those looking to reach a broad audience. Through paid search (Google Ads and Microsoft Ads), your brand, product, or service can be found in the results above the natural results.

Google Ads (formerly Google AdWords) and Microsoft Ads enable your business to instantly appear at the top of search results for keywords of your choice, instead of waiting for organic growth through SEO. Results that are adverts are marked with an ‘Ad’ symbol next to the URL to distinguish them from the organic results.

Cost per click varies depending on the sector you operate and keywords you’re looking to show for. That being said, there are ways to lower the cost per click of an advert, much of which revolve around your ‘quality score’.

Our PPC team knows what Google wants to see for relevancy and can ensure your campaign runs as efficiently as possible. Combining effective advertisements with powerful landing pages is just one of the ways we work to improve the metrics of your campaign.

Social Media Advertising

Social media is the core online experience for many internet users. To put its dominance into perspective, the average Facebook user spends close to an hour on the platform every day, Instagram houses one billion active monthly users, and there are 500 million tweets posted daily.

Social networks have grown to represent a broad range of ages and demographics for your business to target, and Rank Media places your ads on the most popular social networks: Facebook, Instagram, Twitter, LinkedIn, and Pinterest.

The amount of data these social networks hold makes it possible to reach specific groups, locations, and people with targeted advertising. Our team takes time to understand your target audience, what social networks they use, and how they interact to help you choose the right social network for your campaign’s success.

Adding social media PPC into your overall PPC campaign can boost your KPIs and improve your ROI.

Retargeting & Remarketing Lost Traffic

Just because a user left your website, you shouldn’t give up on them. Retargeting makes an audience out of those who failed to convert and makes a second effort to remind them of why they considered you in the first instance.

Remarketing strategies enable you to reconnect with lost traffic with specific ads as they browse the internet and use mobile apps. Adverts can be tailored to their interests and products/services they viewed on your website.

Our PPC team utilizes remarketing technology to ensure prospective customers see your products when they surf the web, allowing them to return with a single click. Done correctly, retargeting can be a crucial component of your advertising and drive ROI.

Whatever your business, we make remarketing work for you.

Video Advertising

Would you believe that YouTube is the second largest search engine behind Google? 300 hours of video are uploaded every single minute, and there are 4 billion video views on YouTube per day.

It’s a platform that’s hard to overlook when considering a PPC campaign, but with such big numbers, where do you begin?

When you watch one of the billions of videos on YouTube, you’ll often see an advert displayed before or during. This is YouTube TrueView Advertising.

A TrueView Ad is skippable, meaning those who choose to watch the full advert are more qualified than those viewing ads on TV. What’s more, you only pay when users view the TrueView advert for at least 30 seconds or engage (click on a call-to-action overlay or companion banner).

Our video PPC experts use best practices when creating and managing YouTube advertising campaigns. We’ll hone in on your target customers’ habits to ensure you get the right message to the right people.

Adding video advertising to your PPC campaign extends your reach in a way that is cost-effective with a targeted approach similar to Display.

Display Advertising

Think about when you walk down the street; there are certain billboards and posters that catch your attention. In the digital world, online display advertising is there to do the same.

Display advertising appears on third-party websites that are relevant to your product or the interest of your target audience. Through display, the aim is to engage and encourage users to click through to your website.

The potential reach is vast, and the targeting methods available make for focused campaigns that appear to a highly relevant audience.

Our design team creates effective display ads that visually show off your product or service – helping you to capture attention, build brand recognition, and ultimately get traffic to your website.