VelaPoint Insurance | Rank Media

VelaPoint Insurance

Protecting What Matters Most

Rank Media worked with VelaPoint to create successful lead generating campaigns within the highly competitive health insurance vertical of the United-States.

We developed a strategic click-to-call campaign that leveraged mobile search capabilities. Various styles of creative assets were also tested to determine the optimal conversion pathways for users searching from a mobile device. As a result, we were able to develop a unique solution that combined click-to-call search advertising with onsite mobile mechanisms, making it easier than ever for users to speak with an agent.

Understanding the power of mobile marketing within the insurance sector, Rank Media rebuilt the VelaPoint website to be responsive to all devices. In addition, we migrated their already-existing content to a customized WordPress CMS, which was specifically built with customizable mechanisms that allowed VelaPoint to capture more leads.

What Rank Did

  • Pay-Per-Click (PPC) Advertising
  • Mobile Marketing
  • Email Remarketing Campaign


Click-to-call conversion rate for lead generation campaigns

$100 CPA

Cost-per-acquisition achieved during the post-Open Enrollment Period

Healthy Halo