Tribal Fashion is a women’s clothing retailer founded in 1969 in Montreal, Canada. With its head-turning pieces and versatile collections, the company quickly morphed into one of the trendiest retailers in the fashion industry. Today, Tribal’s clothing pieces are stocked in over 2,000 specialty boutiques and online retailers across North America – and that’s just the tip of the iceberg.
At Rank Media, there’s nothing we love more than a challenge. So, when Tribal approached us in the hope of developing a reputable online presence and paid media campaign from scratch, our team was ready to rise to the occasion. After carefully considering the company’s goals and mandate, our marketing experts assembled a comprehensive strategy that utilized paid advertisements, social media, and SEO to effectively reach Tribal’s target audience.
The results? Less than a year after enlisting our services, Tribal’s paid media increased from a Return on Advertising Spend (ROAS) of 1.39 to 6. Perhaps most impressively, Tribal’s organic traffic increased 8-fold in just a single quarter. And, if that wasn’t enough, we also established a social media audience that soon became Tribal’s second-highest source of revenue, with a ROAS of 6.
Combined, these efforts resulted in a 922% increase in revenue within six months – all with the same spend. And if you ask us, those are the kinds of outstanding results that never go out of style.