“Rebranding a business is never easy…which is why I consider myself so fortunate to have had the experts at Rank Media on my side! After taking the time to understand my vision for the SpaMedica website, they created a gorgeous, interactive platform that delivers clear information about my team’s wide range of cosmetic surgeries and procedures. With its coherent content and modern design, the website is everything I wanted, and more.” – Dr. Stephen Mulholland – Founder of SpaMedica
A cosmetic surgery centre based in Toronto, SpaMedica is the brainchild of Dr. Stephen Mulholland, an internationally recognized plastic surgeon. Long-cited as one of Canada’s top surgical facilities, the centre was looking for a rebrand to match their elite status.
That’s where we came in.
SpaMedica contacted Rank Media to create a new branding strategy and modernize its website to enhance lead conversions, site performance, and SEO ranking. After gaining a profound understanding of SpaMedica’s voice and style, we developed a cohesive brand identity to act as a ‘brand bible’ for all future marketing. To establish a brand voice and visual identity, we produced fresh logos, typography, graphics, color palette, and imaging.
The goal of the website development strategy was to create an appealing site that places SpaMedica’s core surgical services at the fore, all while simultaneously providing a seamless user experience. This was done through preliminary research, strategic planning, programming, development and, of course, launch.
In addition, it is worth noting that the website development strategy was combined with Search Engine Optimization. From a thorough technical audit to on-page optimizations and off-page link building, our expert SEO team followed best practices to ensure that the website was in the best possible condition to capture a consistent and cost-effective flow of organic traffic.
In the end, the final results of the new website and rebranding elevated SpaMedica to a level that matched that of their exceptional surgical facilities.