From coast to coast, it seems like consumers in the United States have quite the eclectic taste when it comes to shopping online. In an analysis prepared by eBay,
it was discovered that all 50 states differ from one another when it comes to the most popular category of products purchased online. For example, firearms & supplies was at the top of the list in New York, but neighboring states such as New Jersey and Pennsylvania had men’s fragrance and gaming products as the most popular categories respectively.
While this data is limited to eBay, ecommerce marketing professionals can learn from this study and drill down reports to a state-by-state basis to determine which regions push the majority of the traffic/sales. Leveraging that data and targeting marketing campaigns to specific areas can potentially lead to an improved conversion rate and lower advertising costs.
Do any of the insights below surprise you?
Featured Image and Infographic Source: eBay