Young or old, Halloween is a day that everyone seems to enjoy, whether it’s for stocking up on candy or coming up with outrageous costume ideas. However, it’s not often that people delve into the consumer trends behind the festive occasion. Statista, a statistics portal, prepared an interesting infographic going into the consumer trends this year. While the data is largely general and focuses on end-user expenditures, it does provide insights for businesses that depend on the Halloween season as a big source of revenue generation. With that knowledge, businesses can plan strategic marketing efforts to ensure that consumer dollars are going into their pockets and not to their competitors.
Some interesting stats include:
Happy Halloween from all of us here at Rank Media!